Sarah Petersen


Sarah Petersen is a mother, wife, sports enthusiast, and sales professional. She is currently the President of Franchise Accelerators.

Sarah brings a unique perspective on Marketing and Sales along with experience from a variety of industries. Prior to Franchise Accelerators, Sarah most recently oversaw the Patient Relations Team at the Lung Health Institute. Before relocating to Florida, she was part of the Key Account Team within a division of Footlocker, Inc.

She is a strong believer in empowering team members to be self-directed, cross-functional, and maintain a healthy work-life balance.

Sarah graduated from the University of Wisconsin – La Crosse with a Bachelor’s in Marketing. While attending UW – La Crosse, Sarah played basketball and softball until numerous foot injuries ended her playing career.

 Sarah, a proud Wisconsinite, currently resides in Tampa, FL with her husband and three-year-old daughter. When she’s not watching her beloved Wisconsin Badgers or Green Bay Packers play, Sarah enjoys coffee dates, craft breweries, and Saturday morning dance parties in the kitchen.