The Opportunity in Fitness for Franchisees
The fitness industry is a $30 billion industry in the United States. With the emergence of novel concepts in focused fitness, there is a lot of untapped potential for franchisees.
Many medical fitness facilities and boutique gyms are just starting to gain traction, and now is the perfect time to join this fast-growing trend.
Chronic diseases such as obesity, diabetes, and heart disease are major public health concerns in our aging population. Chronic disease is a leading cause of death and disability in the United States.
The general health care system works well for treating short-term medical problems, such as broken bones or infections. Medical advances are generally helping people live longer. But obesity and unhealthy habits are reaching epidemic proportions, resulting in the increase of chronic disease.
According to the Centers for Disease Control, older adults should be getting 2.5 to 5 hours of moderate exercise per week. Activities should involve muscle strengthening, balance training, and aerobics for the full benefit.
Physical activity has been shown to improve functional ability and decrease the likelihood of falls and injuries. It is also a critical component for recovering from fractures or surgeries. Exercising can even reduce the risk of certain types of cancers.
Exercise also has a benefit for brain health. It can help prevent cognitive decline, treat anxiety, and improve sleep quality. Adults with chronic health conditions should be performing these exercises in a clinically supervised environment.
Experts agree that personal behavior, nutrition, and physical activity are just as important as medication in the treatment of chronic disease. Prescribing exercise is an emerging trend, but one that is quickly becoming very powerful within our health care system.
Read more about the CDC’s physical activity guidelines.
Fitness programs for seniors were the #4 fitness trend in 2019 according to the American College of Sports Medicine (ACSM) – up from #9 in 2018. The #6 trend was access to highly certified professionals in a fitness setting. SPRINGWELL Exercise Clinic (LIVE WELL Exercise Clinic in Canada) is a newly emerging medical fitness clinic that satisfies both of these demands.
By providing a clinically supervised exercise environment, SPRINGWELL attracts members that would otherwise feel intimidated by attending a gym. These include seniors, people with chronic health conditions such as heart disease, diabetes, and obesity, and people who want a healthy lifestyle but need more guidance than a typical gym provides.
While catering to a much different demographic, boutique fitness gyms such as CityRow, Title Boxing, Soul Cycle, Pure Barre, and more, are becoming a favorable alternative to one-size-fits-all big box gyms and budget fitness clubs.
Group training was the #2 fitness trend in 2019 according to the ASCM, but gym-goers are not looking for the same old workout. They want something new, innovative, and challenging that will keep them motivated and excited about getting in shape.
By introducing novelty in the form of proprietary equipment, class structures, fitness programs, boutique fitness gyms go above and beyond what the ordinary gym can. With a boutique fitness facility, you not only get a workout- you get an experience.
Focused gyms tend to bring together like-minded individuals that share a common interest and passion. These fitness classes are often smaller and more intimate, and instruction from instructors and fitness professionals is more personalized. Attendees become enthusiastic about the brand and the community that they are a part of. Their passion for their workout regime becomes a part of their identity that they want to share with friends, family, co-workers, classmates, and neighbors.